Conventional Wisdom Dies Hard!

by Meg White

   Long Standing beliefs-
 These days amplified by social media bubbles and spin-Can be flat wrong.Through research, crowd sourcing, and interviews with industry experts known for their skeptical eye,  We have uncovered some of the most questionable dogma, along with reasons why they should be dismissed. Reconsidering these ideas may embolden yourself to challenge other dubious notions!

1. New windows make a home energy efficient
    While there there is a boon for curb appeal and to replace those fogged up windows they are unlikely to be critically important to a homes efficiency. The Federal Trade commission has warned or filed charges against more than a dozen window manufacturers to ensure their marketing is truthful.  Some companies promise up to a 50% return on investment thanks to the energy savings when Laura Stukel estimates that number to be closer to 3%. A window is an insulated hole and a hole will never be efficient.  You want to be more efficient and help cut your energy bill whether it be  with your AC or Heater, Start with putting more insulation in the attic as it has settled over the years,  and it will be a 1/3 the cost of installing new windows. 

2. Members of Generational groups are the same.
    Not All Millennials want Micro-Apartments and Not All baby boomers fear technology Not All senors want to age on place and not all Gen Xers are stuck in homes they bought during the boom. Researchers group generations together to better understand trends but with homes .........it is best to ask,  because Millennials are everywhere,  and connected boomers act and think like millennials.

​Who Knew!